Shaping Brands
Through Purposeful Storytelling.
Welcome!
A bit about me, I’m currently earning my Master’s in Marketing while pursuing a purpose-driven professional role. I’m also a proud husband and girl dad to the most incredible wife and daughter.
I am deeply passionate about building authentic connections between brands and their audiences. With over a decade of professional experience in roles reflecting integrity and advocacy for diversity and inclusion.
Proven success in leveraging consumer insights to optimize campaign development and foster engagement for sustainable growth.
Social Media Optimization
Within this project, I reimagined Sesame Street’s social strategy for today’s audience. I mapped the full customer journey and built a data-driven optimization plan for TikTok and Instagram.
Using psychographic and behavioral segmentation, three key audiences were targeted with tailored content, SEO, influencer marketing, and re-engagement tactics. I also developed a custom attribution model, content calendar, and performance analysis using KPIs like engagement rate, ROAS, and follower growth.
This project was submitted as a final presentation for the Digital Marketing course at Lasell University. Please note, this project is not affiliated with or endorsed by Sesame Street.
SWOT analysis
In this project, I analyzed the digital presence of Disney Jr. and Sesame Street using Google Trends and a full SWOT breakdown. Disney Jr. is clearly influential, with a smart content strategy, but there are big opportunities for Sesame Street to catch up.
I proposed fun, modern ideas like influencer partnerships, VR content, and promo codes tied to Sesame Place. It’s all about helping a legendary brand shine brighter in today’s digital world.
Please note that this project is not affiliated with or endorsed by Disney or Sesame Street.
Experiential Marketing
This project reimagined Airbnb’s brand experience with a campaign focused on rebuilding trust and connecting with culturally aware travelers. By spotlighting real hosts through short-form video, influencer partnerships, and user-generated content, the strategy aimed to strengthen brand sentiment and drive meaningful engagement.
I used behavioral segmentation to tailor messaging, created a personalized microsite journey, and developed a custom attribution model to track performance using KPIs like CTR, ROAS, and sentiment lift. The work aligned closely with Airbnb’s values of belonging by blending emotional storytelling with data-driven optimization.
Please note that this project is not affiliated with or endorsed by Airbnb
Various Designs!
